PHE Better Health campaign launched

July 28, 2020

Public Health England has launched a new health campaign to help ‘reset’ the nation’s health. The COVID-19 pandemic has increased public interest in health, providing a unique opportunity for people to address their personal health goals by losing weight, quitting smoking, drinking less and looking after their mental health. With nearly two-thirds (63%) of UK adults classed as overweight or obese, the Better Health campaign will initially focus on providing a range of tools and resources to support people to lose weight.

PHE is calling on community pharmacy teams to help support this campaign, recognising their unique ability to reach more vulnerable groups and to tie in public health messaging with their own services. Read more about this on the PSNC website.

Campaign materials can be downloaded from the PHE campaign hub and there’s a dedicated NHS webpage with further resources.



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